Leading Strategies Change at Davita

Project: Leading Strategies change at DaVita: The Integration of the Gambro Acquisition Course: MGT 215 Submitted: 7thDecember, 2011 Acknowledgement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Synopsis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9-20 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Acknowledgement I would like to thank God fo r the strength he gave me to do this course. It was a challenge but through it all he brought me to the end of twelve weeks of studies.I would like to thank Mr. Veron Johnson for the patience and time he took to impart his knowledge to me. Thanks to everyone who assisted in any way. Introduction DaVita Inc. , a FORTUNE 500 company, is  a leading provider of kidney care in the United States, delivering dialysis services to patients with chronic kidney failure and end stage renal disease. DaVita strives to improve patients’ quality of life innovating clinical care, and by offering integrated treatment plans, personalized care teams and convenient health-management services.As of  September 30, 2011, DaVita operated or provided administrative services at 1,777 dialysis facilities, serving approximately 138,000 patients. DaVita supports numerous programs dedicated to creating positive, sustainable change in communities around the world. DaVita Medical Mission Statement: †Å"To be the Provider, Partner and Employer of Choice We are becoming the greatest dialysis company the world has ever seen through our commitment DaVita Medical Mission Statement: â€Å"To be the Provider, Partner and Employer of Choice We are becoming the greatest dialysis company the world has ever seen through ur commitment to upholding our Mission and Values every day, in everything we our Mission and Values every day, in DaVita Medical Mission Statement: â€Å"To be the Provider, Partner and Employer of Choice We are becoming the greatest dialysis company the world has ever seen through our commitment to upholding our Mission and Values every day, in everything we wed† Synopsis Total Renal Care (TRC) a company founded by Victor Chatiel in 1994, offered renal services. One of his strategies was to apply strict business principles and reap rewards upon entering the traditionally non-profit domain of Kidney Dialysis centers.He focused on growth through acquisition through the 1990’s. Unfortunately, chatiel and his team failed to integrate their acquisition leading to some operational incoherence. Firstly, there was no uniformity to a critical patient data form used to record and monitor patient care during dialysis. Secondly, there was little standardization in reporting work methods across centers, this absence made routine management activities, such as transferring personnel and patient across, much more difficult if not impossible.Thirdly, cash flow issues created serious problems like operational weakness in insurance reimbursements – a critical problem for a company whose revenue was entirely dependent on it. Insurers and government would frequently question charges and demand additional documentation. They would occasionally unilaterally reduce the reimbursement amount and delay payment until they received answers to queries and requested documentation.Finally, senior’s executives paid very little attention to the dialysis centers themselves, which were seen more as an avenue of corporate growth where patient and caregivers were economic units in a bigger financial structure. This headquarters- centric, financially oriented operating culture did not win friends among the health care practioners who worked hard in the field to deliver quality care. In 1999 Total Renal Care (TRC) ran into severe financial difficulties. The board of directors turned to Kent Thiry, who worked at another dialysis center in 1997.Kent Thiry is a Harvard MBA graduate and an ex-brain consultant. Before accepting the job offer he reached out to a set of people who had been with him in his previous dialysis venture, people whom he trusted, liked and respected. He recruited Harlan clever, to be the chief technology officer, David Barry to be COO (chief operating officer) and Doug Vlchek to lead the organizational change and culture building efforts. When he came to lead the company October of 1999, the organization was in a mess . It had financial operational regulatory and moral difficulties. They were technically bankrupt, and being investigated by SEC, they were sued by shareholders, had turnovers at twice our current level, was almost out of cash and in general, wasn’t the happiest of place. †(Thiry) Thiry and his colleagues begin assessing the talent in the company, moving people who could not perform and hiring people who could â€Å"get stuff done† (GSD remained a popular acronym in the company; being considered â€Å"good at GSD† was the highest compliment a teammate could receive) persons were sent to the billing office, to work on collections and to fix the cash flow problem.In May 2000 more than 400 clinic managers, plus people from corporate headquarters assembled in Phoenix Arizona, for the first of what has become an annual ,corporate-wide meeting. At this first meeting suggestions for a new name for the company were presented. The company’s teammates, the boa rd of directors and senior management collectively voted to chose the new name â€Å"DaVita† which in Italian phrase which means â€Å"to give life or he/she gives life. † At this meeting groups discussed, debated and voted on proposal for the core values and a mission statement was presented.A few persons were sent to Tacoma’s billing office to work on billing and collections and to fix cash flow problems. The situation became severe when the government stopped paying DaVita for laboratory tests because of records and document issues. The company had to decide what to do with the patients whose lab tests were not being reimbursed, however the company decided to continue performing tests that it felt were essential in delivery of care and to appeal the decision to an administrative law judge to attempt to obtain the denied funds. Four (4) years later after winning successive judgments, the government paid them over $90 million.The issue of outstanding debt was d ealt with under much constraint. The banks wanted the company to sell parts of the business to honor debts. The management group did not buckle, and after long and difficult discussions, the loans were restructured and financial penalties for default were discontinued. Eventually the company sold the dialysis centers that were outside the United States to direct it focused in a geographically area. In the area of technology, the chief information officer introduced an automated patient registration and to incorporate all the clinical records and activities, an electric file cabinet was also created.It was the first step to standardize the paper-based system used to keep track of patient care in the various centers. Continuous improvement and teammate education was critical at this point, so a change process was initiated using continuous quality improvement (CQI). Each center manager attended these training sessions and was expected to train their own staff at the various centers in quality improvement techniques. They were on the road to a new philosophy where patients care was delivered and where most DaVita teammates work were important to the company’s success.To emphasize the importance of the centers, Thiry and his senior manager â€Å"adopt† a center and drop by occasionally. They later replaced the adopt-a-center program with the practice of having everyone hired in or promoted to the vice president level or above go through â€Å"Reality 101†, which entailed spending a week in a center helping to do the day-to- day-work. DaVita’s strategy was characterized by their attention to detail; they took painstaking attention to operational details and compliance with government regulations.Also managing financial outcomes rested largely on small but important behaviors and decisions. One such activity was carefully using supplies to avoid waste and maintaining appropriate stock levels so that inventory costs were unnecessarily high , yet avoiding emergency ordering. Another was achieving good clinical outcomes, it was important to take care while putting the patient on the machine, monitoring the treatment as it was occurring and taking the patient off the machine at the end of the session.The final strategy which was used was employees attraction and retention, this was important because turnovers was costly, entailing finding replacement people and possibly paying overtime labor rate if a center was temporarily short- staff. There strategy can be characterized in organization development and change as leading and managing change where after they diagnosed the causes of the problem, management took a leading role in implementing the change. They created a vision, develop a political support, manage the transition and sustained the momentum. With the increased focus and attention to perational detail, the commitment of the company’s teammates and the bank negotiation behind it, DaVita embarked on a rema rkable transformation in its performance. Achieving great financial result and was consistent over the years in improvements in clinical outcomes and reduction in turnover. The organizational culture at DaVita was a result of what Thiry call â€Å"purposeful action† that â€Å"articulated and demonstrated† what a company could be. His approach took the form of a clear concise mission- that was quickly turned into a song. He then got his colleagues to come to consensus on core values, he also use benchmark questions.Employees became teammates and if they â€Å"cross the bridge† of believing the company could be special, they become â€Å"citizen of the village† (not the company) with Thiry as â€Å"mayor. †A general synergy of teammates and executives brought the organizational change concept to life. A closer look at DaVita’s culture and leadership showed that the management team’s focus had been on creating a strong and positive valu e-based organization where levels of the organization had an emotional commitment to its success. The foundation was Mission and Values, created at the first meeting in 2000 and now widely practiced throughout the company.To the management team, the company’s rebirth strategy was based on the belief that they had to create something larger than themselves in order to be successful. DaVita offered a comprehensive benefit and pay package that was somewhat unusual for a company that had a reasonably large number of relatively low-paid, hourly employees. Pay was pegged against competitive benchmarks. There was a broad- based profit-sharing program that covered virtually all team members, based on the idea of sharing the village’s good times and success with all citizens.There were also benefits that provided people an opportunity to invest in professional and personal growth. Health and welfare benefits included a comprehensive package of medical, dental and vision benefit s, extended illness leave, both short-term and long-term disability insurance, life insurance and flexible spending account to set aside pre-tax dollars for health or childcare expenses, and an employee assistance program Another incentive offered by DaVita to encourage the teammates to be fully involved in their work and to be present in the company, not just physically but also emotionally was â€Å"we are here awards. This was a $1000 in vacation expenses given to a randomly selected non-exempt teammate who had perfect attendance during a 90 – day period. There was also the â€Å"shining star award,† for people who not only perform their job with exceptional proficiency but who also exemplified the DaVita’s values and who contributed to the well-being of the team. DaVita have many training program within the organization to assist teammates in their development.DaVita University started within a year of Thiry arrival in the company and offers program in cont inuous quality improvement (a two day program required for newly hired facility administrators, managers and vice presidents that had not taken the class previously) presentation skills, leadership development, team skills and programs for vice presidents. There are also numerous courses on clinical subjects. Two of the most important programs that reach the people directly or indirectly were the DaVita Academy (more recently called Academy 11) and a program called F.A. S. T (Facility Training Administrator Survival Training) Academy11 was a newer program attended by all teammates from a specific region, designed to â€Å"take facility performance to the next level by fostering mutual accountability amongst the team. † By emphasizing how to hold difficult and honest conversations among the teams to resolve interpersonal issues, the course fostered better and more productive interaction. It also contained numerous team building activities and joint planning for operational imp rovement at the facilities. F. A. S.T (Facility Training Administrator Survival Training) is a five day program taken by all new clinic managers. The program consist of training in managerial skills such as time management, communication, providing coaching and feedback to team members, and interviewing, as well as material on DaVita culture ( DaVita Way and One for All). The company integrated programs to give back to the community; they introduced a program â€Å"one for all, all for one. † This program the DaVita village Network is where teammates make contributions and the company matched this with its profit.These funds were used to assist persons in the communities where centers are located who use their services and have difficulties in meeting their financial obligations. In 2005, Thiry and his senior executive team met to discuss the next step the company should take to continue its organizational development and strategies evolution. Their special focused was how to manage several looming challenges because they were just in the process of completing a $3. 1 billion purchase of Gambro, a large competitor. The acquisition would nearly double its size from 700 to more than 1200 dialysis centers and from 13, 000 to 25,000 people.As such it would cement its position as the second largest Kidney Dialysis centers in the United States. Their task immediately entailed integrating Gambro into the DaVita’s way of managing and its culture. Gambro was significantly more hierarchical and formal than DaVita, and did not have a strong people- oriented culture. Gambro had purchased Vivara in 1997 , a small publicly traded dialysis company led and transformed by Thiry during the 1990’s, now as leader of the combined organization, his goal is to be respectful of Gambro, its people and its capabilities, while maintaining DaVita’s unique culture and way of management.Gambro is a global medical technology company and a leader in developing, ma nufacturing and supplying products and therapies for Kidney and Liver dialysis, Myeloma Kidney Therapy, and other extracorporeal therapies for Chronic and Acute patients. Kidney (renal) dialysis was the world’s first extracorporeal therapy (i. e. a therapy that treats organ failure outside the body). Dialysis saves the lives of a growing number of patients every year, and innovation in the field is essential.The only current alternative to renal dialysis – kidney transplantation – is not an available option for most patients, due to a shortage of donor organs. Dialysis technology is now being developed for new applications such as liver dialysis and an emerging field of other extracorporeal therapies, to remove different fluids and toxins from chronically and acutely ill patients. For decades, Gambro has been first to market many groundbreaking innovations. By designing and delivering solutions to dialysis clinics and intensive care units, they offer not just im proved treatment quality, but also improved efficiency.Gambro was founded in 1964, and had 8 000 employees, production facilities in 9 countries, and sales in more than 100 countries. Their purpose and culture unified as a company and remind us as individuals of how we can make a difference for patients and their families. Customer focus  was always strived to exceed customer expectations and they keep patient safety and quality as a key priority. They hold themselves accountable to their customers, team members and partners by delivering on their commitments. People are the biggest asset of the company and teamwork is important for success.They conducted business in an ethical manner with courage to do the right thing and continuously seek ways to improve their business. The Gambro Healthcare acquisition is the largest acquisition we have made to date. There is a risk that, due to the size of the acquisition, we will be unable to integrate Gambro Healthcare into our operations as effectively as we have with prior acquisitions, which would result in fewer benefits to us from the acquisition than currently anticipated as well as increased costs.The integration of the Gambro Healthcare operations will require implementation of appropriate operations, management and financial reporting systems and controls as well as integration of the clinical policies and procedures of both companies, all of which could have a material adverse impact on our revenues and operating results. In addition, it requires the focused attention of our management team, including a significant commitment of their time and resources. The need for management to focus on integration matters could have a material and adverse impact on our revenues and operating results.I would advice Thiry to design a team to lead in managing the integration. This team should include the (COO) the chief operational officer, the chief technology officer and the structure design manager. I would share the effe ctive change management program with him, which include four phases. The first is to motivating change this includes creating the readiness for change among organization members and helping to address the resistance to change. The second would be creating a vision in providing a purpose and reason for change and describe the desired state.The third would be developing a political support for change where there can be powerful individuals and groups that can either block or promote change, they you need to gain their support. The fourth would be managing the transition from the current state to the desired future state and finally you should sustain the momentum for change so that it will be carried to completion. The team should relate to individuals, interpersonal relations and group dynamics. The individual approach should be aimed at coaching and training.Coaching attempts to improve one’s ability to set and meet goals and improve interpersonal relations. Training and deve lopment aimed at transferring knowledge and skills to individuals. Interpersonal and group process approach includes process consultation, third party intervention and team building. Process consultation help group members understand, diagnose and improve behavior, the third party intervention focus directly on dysfunctional interpersonal conflict and team building is aimed at doth helping teams perform its tasks better and at satisfying ndividual needs. The first 100 days action plan should include recommendation for the organizational structure the organization should implement. The new structure and action plan need to be communicated to the organization. The design team will conduct its initial activities in a relatively easy manner and follow it by implementing a monitoring, correcting and evaluation process. As the plan is implemented new information, changes in the environment and other issues will arise that required adaptation and adjustment.The team is charged with the mon itoring implementation by collecting implementation feedback to find out if the plan is working. The data collected would be analyzed and if they are feasible would be implemented. To preserve the DaVita’s culture I would suggest training in the various program areas such of team building, communication skills and clinical areas. DaVita has Academy11 for all teammates to improve team building amongst workers. It hast F. A. S.T a program for 5 days in the various management skills and also DaVita University for quality improvement for newly hired managers DaVita’s culture and leadership showed that the management team’s focus had been on creating a strong and positive value-based organization where levels of the organization had an emotional commitment to its success. Their mission â€Å"to be the provider, partner and employer of choice† had made an impact on the organization and the core value had kept them in second place in the dialysis industry.Their financial position has been exceptional over the years Mission Statement Kent Thiry Conclusion I have learned a lot about Kidney Dialysis and the time and patience that caregivers give to save a life on a daily basis. DaVita’s team led by Kent Thiry made the organization a village community rather than a company and in doing so working became a part of their life style. I realized that an organization with a strong culture can be a leading company. Bibliography Organizational Development and change 8th Edition by Cummings & Worley The internet

Forms of abuse which may be experienced by adults Essay

Describe forms of abuse which may be experienced by adults (P1) Abuse, defined by the department of health is described as â€Å"a violation of an individual’s human and civil rights by any other person or persons† and those most at risk are described as ‘vulnerable adults’. A vulnerable adult would be someone who is unable to defend themselves or understand what is going on due to having cognitive or physical disabilities, frail older adults, substance abusers and more. There 9 main types of abuse that may be experience by adults and these are physical, sexual, psychological, financial, neglect, institutional, discrimination, self-harm and domestic violence. Physical abuse can be described as any physical contact but it depends on the force used, the nature of the contact and the intention behind the action. People who may physically abuse vulnerable adults are care workers within a nursing home who get frustrated and lose their temper because a service user is being difficult or is acting in retaliation. Physical abuse can include hitting, punching, kicking, pinching and slapping which are all the sorts of actions involved in bullying. Care workers may use these actions as form of retaliation from a confused service user hitting them, however this unacceptable. An example/scenario of physical abuse would be: Nigel refuses to be washed by the care worker despite the workers best efforts and out of frustration from the worker trying to wash him he tips the bowl of water all over the floor with some of the water hitting the worker. The worker loses her temper and hits Nigel to try and teach him a lesson not to do that next time. Signs of physical abuse to look out for are unexplained bruising, burns, abrasions or fractures which seem suspicious or have not been reported in an accident report form. Sexual abuse can be described as anything from inappropriate touching to rape. It is inappropriate and in some cases illegal for a professional to engage in a sexual relationship with someone in their care. People who may sexually abuse can include family and friends if the adult is in domiciliary care An example/scenario of sexual abuse would be: Sally is an adult with a learning disability which causes her brain age to be younger than her physical age. A care worker at the day centre she attends  tells her that he is going to marry her and asks him to perform sexual acts on him. Due to her limited understanding of the situation she may do what the care worker asks thinking they are going to get married but due to her learning difficulties she is unable to understand that a) she is being taken advantage of and b) unable to give her full consent. Signs of sexual abuse to look out for are any genital or anal infections, difficulty with walking or sitting as well as bruising on the inner thighs or hips or any of these signs along with bruising to the wrists or arms where force has been used to detain an individual. Neglect can be described as a failure to provide proper care and attention to an individual and can sometimes be self-imposed due to mental health problems. This would be done is they are unable to motivate themselves and therefore have poor hygiene levels. An example/scenario of neglect would be: An elderly man named Michael lives alone in his home after having a stroke and is cared for by his 23 year old son due to having limited mobility. Michael’s son has spent the weekend away partying with friends and hasn’t arranged another person to check in on him and prepare meals or give him his medication. This means that he has gone without hot meals and has had to eat sandwiches or crisps pre made in the fridge as well as not take any medication he requires. This would be neglect as a form of abuse. Signs of neglect to look out for are neglected bedsores, malnutrition, medication left in the Dosette box and a lack of clean clothing. Financial abuse is an illegal or improper use of an elder’s assets and can also be referred to as exploitation. Financial abuse is often done by family members or friends as well as domiciliary care staff. It is does happen but is least common in a nursing home as service users do not have their assets in the nursing home. An example or scenario of financial abuse would be: Laura an elderly lady has a care worker come over to her home 3 times a day to check that she is washed, dressed and fed etc. Laura leaves her purse in the bowl in the hallway which she has always done for years and is now a habit. She notices that she doesn’t have as much money in their as she thought she did and worries that she is becoming forgetful when in fact one of her carers is helping themselves to her money without Laura realising.  Other forms of financial abuse can include cashing cheques without permission of the account holder, taking money or property and coercing or deceiving the adult into signing legal documents that sign over their assets. Signs of financial abuse to look out for are a lack of bank statements, missing assets or property and be cautious if the carer has a substance habit.

Changing Face of Indian Advertising Mascots

The success of these mascots can be qualified by, the increase in the brand value of these brands consumer connect. Decline of mascot power The Indian market grew at a fast pace in nineties everything from pencils to cars, salt to luxury goods required an advertising campaign this was the time when we saw emergence of celebrity advertising and mascots lost their appeal. We also lived in a time when there was no argument regarding the fact that a celebrity can make or break a brand. The pampering and recognition given to the celebrity in the marketing of the product in some cases was even greater than the product itself. The advertising world, during this time strongly believed that the celebrities transfer their success, personality, status and power to the brand. They attributed reasons for the growth of celebrity endorsements to: †¢ Create great brand awareness for product †¢ Sustaining the brand image †¢ Stimulating and reviving brands †¢ Product association However, the advertising world also realized that many brand ambassadors does not practice what they preach and sometimes controversies and unpleasant incidents connected with the celebrity causes damage. It is also observed that over exposure and multiple endorsements too can damage the image of product. The Indian market which is saturated with celebrity endorsements has seen emergence of the mascots. Emergence of the mascots The courage and optimism that common man of R. K. Laxman portrays and a middle-class Indian, that Chintamani portrays is certainly unmatched but the new age mascots are more attractive, and trendy. The advertisers have become more creative with the use of animation. The new age mascots have a lasting appeal and create a whole new persona for the product. They manage the product as efficiently as a celebrity. Moreover, in the current marketing scenario when the celebrity charisma diminishing away the world of advertising is turning back to mascots. Celebrities get associated with too many products and therefore it is difficult to relate them with one particular brand, which is not the case with the mascots. For an example Shahrukh Khan endorse brands such as Pepsi, Airtel, Santro, Emami , and many more but Fido is just associated with 7Up. The strength of mascots lies in its uniqueness, and its power of effectively communicating the ethos of the brand like, Chintamani solves all our worries related to tax savings and good returns paving a new way for no chinta, Share Khan tell us how to smartly invest in stocks and reap rich dividends, Gattu with the brush in his hand and the smile on his face passes the message that a bright coat of paint will brighten up the house. Moreover the mascots are not as expensive as celebrities. The cost of creating these characters is as low as development of a normal commercial. Lowe Advertising creative director Delna Sethna claims that the first Chintamani ad cost around Rs 7 lakh. Moreover, the animated characters also give more scope for creative-flexibility. Mascots are dynamic and they adapt with changing times. We should acknowledge how the Amul girl in polka dots has changed overtime, and Fido has makeovers with the changing time. The advertising world has also observed that the popularity of any mascot is not only based on the response they get, but also depend on the fact that these faces have a higher recall value. Conclusion The Amul girl was born in 1967 is still a popular mascot. She may soon enter into the Guinness Book of World Records as the oldest campaign to survive in the market. This goes on to prove that the mascots are more appropriate brand ambassadors. The impact and success of the mascot, depends on how effectively it conveys the brand values and the ideals that consumers would associate with. Changing Face of Indian Advertising Mascots The success of these mascots can be qualified by, the increase in the brand value of these brands consumer connect. Decline of mascot power The Indian market grew at a fast pace in nineties everything from pencils to cars, salt to luxury goods required an advertising campaign this was the time when we saw emergence of celebrity advertising and mascots lost their appeal. We also lived in a time when there was no argument regarding the fact that a celebrity can make or break a brand. The pampering and recognition given to the celebrity in the marketing of the product in some cases was even greater than the product itself. The advertising world, during this time strongly believed that the celebrities transfer their success, personality, status and power to the brand. They attributed reasons for the growth of celebrity endorsements to: †¢ Create great brand awareness for product †¢ Sustaining the brand image †¢ Stimulating and reviving brands †¢ Product association However, the advertising world also realized that many brand ambassadors does not practice what they preach and sometimes controversies and unpleasant incidents connected with the celebrity causes damage. It is also observed that over exposure and multiple endorsements too can damage the image of product. The Indian market which is saturated with celebrity endorsements has seen emergence of the mascots. Emergence of the mascots The courage and optimism that common man of R. K. Laxman portrays and a middle-class Indian, that Chintamani portrays is certainly unmatched but the new age mascots are more attractive, and trendy. The advertisers have become more creative with the use of animation. The new age mascots have a lasting appeal and create a whole new persona for the product. They manage the product as efficiently as a celebrity. Moreover, in the current marketing scenario when the celebrity charisma diminishing away the world of advertising is turning back to mascots. Celebrities get associated with too many products and therefore it is difficult to relate them with one particular brand, which is not the case with the mascots. For an example Shahrukh Khan endorse brands such as Pepsi, Airtel, Santro, Emami , and many more but Fido is just associated with 7Up. The strength of mascots lies in its uniqueness, and its power of effectively communicating the ethos of the brand like, Chintamani solves all our worries related to tax savings and good returns paving a new way for no chinta, Share Khan tell us how to smartly invest in stocks and reap rich dividends, Gattu with the brush in his hand and the smile on his face passes the message that a bright coat of paint will brighten up the house. Moreover the mascots are not as expensive as celebrities. The cost of creating these characters is as low as development of a normal commercial. Lowe Advertising creative director Delna Sethna claims that the first Chintamani ad cost around Rs 7 lakh. Moreover, the animated characters also give more scope for creative-flexibility. Mascots are dynamic and they adapt with changing times. We should acknowledge how the Amul girl in polka dots has changed overtime, and Fido has makeovers with the changing time. The advertising world has also observed that the popularity of any mascot is not only based on the response they get, but also depend on the fact that these faces have a higher recall value. Conclusion The Amul girl was born in 1967 is still a popular mascot. She may soon enter into the Guinness Book of World Records as the oldest campaign to survive in the market. This goes on to prove that the mascots are more appropriate brand ambassadors. The impact and success of the mascot, depends on how effectively it conveys the brand values and the ideals that consumers would associate with.

€œWe see and understand things not as they are but as we Essay

â‚ ¬Ã…“We see and understand things not as they are but as we are.â‚ ¬Ã¯ ¿ ½ Discuss this claim in relation to at least two ways of knowing - Essay Example Empiricism is the theory that knowledge can only be gained from actual perceptions. It is an extension of the Aristotelian theory that human mind is a blank slate (or in Aristotle’s words – â€Å"Tabula Rasa†, an empty tablet) and only experience can bring in knowledge. This was later expounded in the 17th century by a number of philosophers like, Locke. As per this theory, only the sensory experiences allow us to understand the world. Soon it could be seen that experiences and sensations, by themselves, cannot explain most of the things like religion, philosophical concepts etc. It was therefore necessary to add an element of inductive inference from the actual sensory perception to convert it into knowledge. This is, by definition, a deviation from the pure empiricism as the inductive inference that a human being makes is dependent on the habits and beliefs of the person in question. Knowledge thus ceases to be an absolute entity anymore and is dependent on the person acquiring the belief. Rationalism states that reason is the fundamental building block of our knowledge. It does not ignore the physical sensory perceptions but argues that the reason in the human mind is responsible for co-relating the events into knowledge. The most famous exponent of this theory was Rene Descartes. His â€Å"cogito ergo sum† or â€Å"I think, therefore I am† is probably the simplest definition of rationalism – where the process of thinking of an individual becomes the keystone of his knowledge. As Babich and Cohen tells us in regard to Descartes that â€Å"because he assumes that the intellect is naturally the same in all humans, everyone can participate in this knowledge if they can think† (Babich and Cohen, p.53). Rationalism is based on certain specific concepts like the intuition/ deduction theory, the innate knowledge theory and the innate concept theory. The intuition/ deduction theory tells us that knowledge

Four functions of Management Internal and External Factors Assignment

Four functions of Management Internal and External Factors - Assignment Example When considering the internal and external factors in the management of the above resources in an organization, such factors as globalization, diversity, technology, and ethics among many others affect the four basic functions of management as discussed in the essay below. Globalization is a contemporary social feature arising from the use of the efficient means of both transport and communication. Globalization in business refers to the engagement in business beyond the boundaries of a country. This implies that business enjoys a large market thus increasing the likelihood of success. Globalization requires increased presence of a business in the market in order to increase the coverage of the market. Managers must therefore plan effective operations of the business in order to sustain appropriate operation. Globalization for example requires increased resources since the cost of doing business will definitely increase. The organization must therefore have adequate human resource among other significant resources in order to enhance the success of the company. Managers thus portray their leadership skills as they motivate the employees thus increasing the company’s productivity. Controlling is a fundamental human function mandated with the process of measuring achievements against the organizations’ goals and established objectives. Growth and sustained profitability is always among such established objectives. Globalization is a type of growth thus compelling managers to plan for the utilization of the resources and portray effective leadership skills in order to sustain the growth of the company as it ventures in the global market. A company must employ appropriate production and marketing strategies in order to realize the desire profitability often associated with globalization. Diversity is an equally important factor that arises with globalization and

Epidemiology or pathogenecity of mybacterium tubrtculosis PowerPoint Presentation

Epidemiology or pathogenecity of mybacterium tubrtculosis - PowerPoint Presentation Example In Robert’s opinion, the major contributors to the resurging epidemic of disease are Drug resistance, HIV and Poverty. Richard has also included some other factors that are contributing towards the increasing incidence of disease like lack of political will, poor infrastructure, and weak organization of health services and increasing incidence in prisons. In Roberts opinion, person’s at high risk include people who have had recent contact with an infected person or persons who are immunocompromised due to any reason. Richard’s assertion is that out of those who are exposed, only 30% develop the disease. In his opinion, severity of disease and duration of exposure to the infected person are also the variables that determine the chances of infection. HIV as a cause of resurgence of the incidence of tuberculosis has been agreed upon by both authors. Robert’s understanding is that MDR disease is more prevalent among cases of relapsed disease or defaulters. Richard has agreed to this notion and includes the immunocompromised patients to this group of disease in addition to those included by Roberts. Serafino-Wani,  R.  L. (2012). Tuberculosis 1. Epidemiology of mycobacterium tuberculosis.South Sudan Medical Journal. Retrieved from

Marketing strategies Coursework Example | Topics and Well Written Essays - 4000 words

Marketing strategies - Coursework Example In order to find the strategies and evaluate the factors which will help Murgitroyd to grab the market share at China and expand their business in the next 24 months the company’s strength, weakness, opportunities and threats are evaluated which will help the company to implement their strategies successfully. The global market opportunities are assessed by finding the sales potential in the market. The foreign market sustainability of the products is also needed to be done to find whether the product is suitable for the target market or not. Screening the potential market is the next step the company should follow investment. Then the key business partners and the distributors’ availability are researched who are the main drivers of the business. Understanding the customer behaviour is also an important factor which will help the company to estimate the sales forecast of Murgitroyd. ... Companies are essentially spending huge amounts of resources towards research and development to create unique products. Firms are also trying to protect their intellectual property rights so as to prevent their competitors from infringing and illegally using their research. This has also augured numerous opportunities for organizations that provide patent and copyright protection to the firms. The present study would analyse the business strategies of a Murgitroyd and Company with regards to its business strategies in China so as to improve its market share in the nation in the coming 24 months (Miele, 2000, p.1). Murgitroyd and Company is a UK based patent and copyright consultancy firm that provides legal and consultancy services to business organizations for protecting their intellectual property rights. The company provides services to its clients based across UK, Finland, France, Germany, Spain, Ireland, Italy, Japan and the United States of America. The company has over the ye ars grown as a mature organization with a dedicated workforce and is presently considered to be one of the leading consultancy firm of its kind in the European market (Murgitroyd & Company-a, 2011). The Chinese market provides opportunities to the organization considering the large number of manufacturing organizations present in the nation. The technological advancement at China with growing demand for the enterprise IP services gives a great potential for the company to explore their business in this part of the world. However there are certain challenges in the nation that mainly arise due to certain legal aspects. (The Economist, 2005, p.1-9). Moreover with the government largely favouring domestic players

Construction Business Essay Example | Topics and Well Written Essays - 1750 words

Construction Business - Essay Example The construction business has some significant legal concerns as well, such as liquidated damages issue that should be taken into account. The business then requires finance for its operations and means of obtaining these finances are to be evaluated. It is important for the owners to study these matters to understand whether this business is well suited to them and to understand what kind of management skills, legal and financial expertise they should have in the enterprise for it to successfully turn it into a successful, profitable venture. When considering the legal form of business formation, the choices available to a business include sole proprietorship, partnership, corporation, and the newest form of business formation, the limited liability company (LLC). These forms of business may be compared in terms of ownership, liability of owners, continuity of business, and transferability of interest, among others. Since construction is a business with a potential for personal injury where employees and customers can experience a fall or some other injury at the construction site, it is best to select the form of business entity that provides liability protection for the business owners. Liability protection is also an important consideration because in times of financial adversity, it allows the owners to be accountable only to the extent of their share in the business and no charge is placed on their personal assets. The two options that provide protection of personal liability are corporation and LLC. Corporations ar e further classified into C Corporations and S Corporations. Typically the term 'Corporation' refers to a C Corporation, whereas the S Corporation is a special type of corporation that combines tax advantages of the partnership and the corporation. The LLC is a new alternative brought about by the new regulation and has gained much popularity because of its acceptance in all states and amendments in several states making it more attractive. (Hisrich, Peters, Shepherd, 2004) The LLC is considered a partnership-corporation hybrid because of its characteristics. Like partnerships have partners and corporations have shareholders, the LLC has members. These members do not own shares but rather an interest in the business. As mentioned earlier, the LLC allows owners to have limited liability protection, which would benefit the owners of a construction business by offering them protection from. The taxation for an LLC does not take place on the business level, instead the income, profit or loss is passed on to the owners and is treated as their personal income and reported in the owner's personal tax return. Liquidated Damages The construction industry is one in which legal issues arise very often. Breaches of contracts and failures to perform have to be dealt with by the employer as well as the contractor. Because this paper discusses considerations for owners of a construction business, we will look at the legal matters that can arise, from the viewpoint of the employer who assigns the task of constructing a particular project to the contractor. The relationship of an employer and contractor is such that According to the American Law Encyclopedia

The Law of Comparative Advantage Essay Example | Topics and Well Written Essays - 2000 words

The Law of Comparative Advantage - Essay Example Because the theory failed to understand the laws of absolute and comparative advantage, which advocates that trade, may not necessarily be a zero-sum game, mercantilists regulations were gradually removed in Britain in the course of eighteenth century after the government has fully embraced Adam Smith's concept of laissez faire (Wikimedia Foundations, Inc). The greatest challenge to mercantilism was Adam Smith's theory of absolute advantage. It is said that Smith's publication of the book The Wealth of Nation in 1776 has ended the rule of mercantilism as an economic philosophy. In contrast to the necessity of government control in the mercantilists' philosophy, Adam Smith advocated the laissez faire system, with limited government intervention in the economy. Particularly, Smith believe that trade would be beneficial to both countries through specialization. In practical terms, when one country is more efficient than another country in the production of one commodity but is less efficient in the production of another, then both can gain by specializing in the commodity in which it has the absolute advantage. ... As trade is deemed beneficial to all, restrictions are discouraged and limited government intervention is advised. An Unchallenged Theory An enhancement and definitely a higher notch than the theory of absolute advantage is the law that says that one country can benefit from trade even if it is less efficient in the production of both commodities. It is the law of comparative advantage: an impetus for small nations to actively participate in trade as it is believed to benefit both the big and the small countries. Introduced by David Ricardo in 1817 through his book On the Principles of Political Economy and Taxation, comparative advantage posits that trade can create value for both countries even if one has the fewer resources in the production of all goods. Using the production possibilities frontier, Ricardo was able to prove this, achieving a significant breakthrough in the field of international economics. Practically, Ricardo believes that given the situation, both countries can still gain by having the less efficient country specialize in the production and exportation of the commodity in which its absolute disadvantage is smallest and import the product in which it has its greatest absolute disadvantage. The commodity in which one country has the least absolute disadvantage can be thought of as one in which it has the comparative advantage. The gains are realized as both countries specialize in the production of commodity in which it has the least opportunity cost (Mankiw). The Gains from Trade: A Simple Numerical Example To facilitate understanding of the gains from trade, we cite the example from the Principles of Macroeconomics book of N. Gregory Mankiw. Given that it takes 20 hours for farmer to produce 1 lb of meat and 10 hours to produce 1

Money Demand Term Paper Example | Topics and Well Written Essays - 2000 words

Money Demand - Term Paper Example The price variable is the price for domestic cars. Federal Funds Rate is initialized as FFR. It refers to how much an individual citizen of America is giving away just by holding on to one dollar. It is also known as the return’s proxy. Money is the defining factor in any economy therefore it is critical to regulate how much one has and how much one intends to spend. For the organs that deal with the amount of money that flow in a country’s economy, it is very crucial that the levels are checked regularly. This will help cub issues like money laundering and exaggerated loan rates. Money laundering is a very common thing in today’s world. Liquidity is referred to as the extent in which assets or securities can be purchased or sold in the marketplace without affecting the product’s price. Liquidity as we know it is characterized by relatively high levels of activities in trading. Those assets that are easily bought and sold are considered to be liquid assets. In whatever investment one engages in, there is a measurable amount of liquidity. It is not just because of the amount of the sellers or buyers present but mainly because of the product’s demand. They are not the same, but they are similar. Just to illustrate the point, there might be a very high demand for a product but the same product’s liquidity is low. However, another confusing term that is easily confused with liquidity is marketability. Marketability according to scholars is an assets ability to be converted to cash. Unlike many economic terms that are associated with it, liquidity does not have a formula that can be used so that one can find its valu1e. Despite this, some people use a technique that gives off a relatively good answer. It is calculating using liquidity ratios. It is considered safer, even within the learned circles to invest in liquid assets as compared to the illiquid assets. This is because from an investors point of

Favorite Food Essay Example for Free

Favorite Food Essay â€Å"so exactly where are we going again?† I asked my dad while pulling out of our driveway. â€Å"Just wait I know youll love this restaurant,† he announced. He was taking me to Espinoza’s, an authentic Mexican restaurant. There was a large window right beside the door when you pull in, with a big, orange, neon sign with the words ESPINOZAS written in capital letters. My dad opened the door and I led him in. Right when we walked, there was a young girl, about five feet and 3 inches tall, who asked us in an accent if it was just the two of us today. Behind her about eight meters away, was a bar like counter that was higher than normal, for when the chef prepared your meal, he could place it there to be brought to the table. We sat down at our table right beside the big window with the neon sign, a table for four. Two glasses of water were brought to us, by Maria, our waitress, who all the while made suggestions on their selection of other drinks. There was a glass fridge, like the ones at gas stations, directly behind where dad was sitting, and it contained all kinds of carbonated drinks. All the sodas were in glass bottles with classic looking labels, that had Pepsi, Coke, and some other ones with Spanish words on them. Right beside the fridge were two slushy machines. One slushy machine had a red drink called Aqua De Jamaica, and the other one a creamy white one, Horchata. Tamarind and infusions of hibiscus flowers are what give Jamaica its red color. My dad ordered Horchata, which is made from a combination of long grain rice, milk, and sugar. We both sipped on our ice cold drinks, while placing our orders to Maria. As we waited for our food to arrive, I headed towards a jukebox on the opposite side of where we were seated. I flipped through all the tracks of songs and in the end just chose one based on the the picture on the cover of the album. Just as I was heading back to my seat, I saw Maria with a circular tray the size of a tire filled with food. I scurried over to beat her to our table because I wanted to see why dad was so enthusiastic about bringing me to Espinozas. What happened next, I will never forget. The smell the awoke every last bit of my senses. An oval plate was placed in front of me, as if I were some royal being. Laid out in perfect layers were nacho chips that looked like a bloomed roses petals. On top of the petal-like chips were marinated chicken strips, grilled so you could see the marks on them, showing all of the effort that was put into its cooking. The chicken was seasoned with a blend of zesty Mexican spices. Hints of lemon, paprika, crushed peppers, and onion powder gave tastes of sourness to sweetness with every bite. Sauteed onions, sweet bell peppers, and tomatoes are what completed the next layer. Melted white cheese smothered the beans that were evenly distributed upon every nacho chip that existed on my dish. I took the first bite. Related by more than just the blood in our veins, my father and I are best friends. He has always known me more than Ive known myself. He brought me to Espinozas because we both share a love for Mexican dishes. The flavors of the spices remind us of the connection and joy we have in our friendship. He even called me last night to remind me about the soccer game that would be on in ten minutes between Barcelona and Real Madrid. They tied one to one.

The Big Five Essay Example for Free

The Big Five Essay After taking the big 5 personality test I am describe as: Scale C: Conscientiousness. People with high scores are described as well-organized, responsible, and reliable. I guess I do carry all of these traits in my personality, the upsides of been conscientiousness is that I have a strong motivation to do anything that I want to achieve either in my workplace or in my personal life. One example of that is that am coming two this days a week to Devry so I can get my Bachelor Degree on Business is been hard since I have a fifteen old month baby, but since am very focus on achieving this goal there is nothing that can’t stop me now. And I do carry it in my workplace too, am highly motivate to perform any assignment that has been given to me and I do apply the term â€Å"acting as my own boss†. The downsides of been conscientiousness can be that I do not have a social life right now since am concentrating myself at work, home and studying, for me those are the most important things right now. As you know I been working for these company in Boca Raton (Core, Inc. ) which they are distributors for ground support and aircraft equipment I been here over six years, when I started working here I was doing the quotations for our customers an as the years pass they gave me multiple assignments I always gave 100% in anything I was doing and I did learn a lot from my bosses and coworkers. With that said my bosses saw that I have a lot potential in me and that I was capable of having more responsibilities so they promoted me to Purchasing Manager so now am in charge of a group of people that I have to supervise on the daily basics and I have more work to do and I do learn a lot from my staff they make me a better leader and I can become a better each day because there is always room for improvement. My personality shapes my work, school and teamwork I am a triangle I like to lead people, my mother and my brother tell me that am a little bossy. I am a hard worker I like always to give the best of me in all situations if am school I try to do my best in all my homework since my goal is to have my diploma. I can say that I like to work in teams you get to share ideas and get in to a conclusion either to have a good conclusion or a good product.

Using a Code of Ethics to Inform Decision Making

Using a Code of Ethics to Inform Decision Making Considering a Social Dilemma in Practice: Using a Code of Ethics to Inform Decision Making Contents (Jump to) 1. Introduction 2. Analysis 3. Reducing Defection 4. Conclusion 5. References Abstract Social dilemmas have the potential to define an entire population, leading to the need to assess and understand the implications associated with trends. In general, there are several different types of social dilemma, which has different impacts on the society. In other words, each of them involves different kinds of cooperation for instance drugs, crime, one-time investment, prolonged investment, natural disasters etc.) This study or essay uses the social trap of carbon fuel pollution to illustrate the manner and means of defection and cooperation that are possible in order to create progress. At the end of this research study, it will be of a great significant to any person researching social science and the need to build on a fundamental level. 1. Introduction Found in every society, culture and region, the common definition for a social dilemmais held to be an instance where there is the potential for individual gain at the cost of the larger group (Baqlliet et al., 2013). In another definition according to Komorita and Parks 1995 is that social dilemma refers to a situation whereby there is a conflicts between individuals and collective interest. In a very real sense, this environment is created in order for an individual to profit from selfishness; however, if everyone chooses this alternative, the entire group stands to lose, indicating a win or nothing social condition. According to McCarter et al. (2011) who argue that issues begin to arise as too many of the target population choose the negative option preferring the sense of immediate satisfaction over the group’s long-term interests. This outlines a sense of non-committal on the part of the population, speaking to the tendency to put off social experiences and dilemmas that often take various forms across a wide variety for fields and disciplines. With illustrations of social issues including climate change, environmental hazards, high crime rate, drugs, hate crimes and air pollution as well as human overpopulation, there is a fundamental platform that must be achieved in order to effectively identify and correct errant or negative trends. This research study addresses the question of the social dilemma of fossil fuel consumption. By definition, a fossil fuel is simply a hydro carbon deposit that is obtained from remains of accumulated plants. For example natural gas, petrol and coal. Argued to be a commonly experienced social trap found in the use of carbon fuels in the environment day-to-day social operations (Chen et al., 2012). A social trap is created when there is a drive to experience and create immediate rewards as opposed to waiting to offset the potential negative, leaving much of the defining nature of the experience to the individual. Carbon pollution and the burning of fossil fuels creates the social dilemma by creating and fundamentally building a infrastructure around behavior patterns that have produced significant rewards around the societies in the short term, or current and past generations, but clearly hold a diminishing return when considered in context with the future and larger environmental picture (Khachatryan et al, 2013). The elements of a condition that create social traps are identified as reinforces that tend to build a stronger pattern of behavior in small cases yet, serves to punish larger instances. In this case defection is defined as the unbridled consumption of fossil fuels, with the cooperative social position being defined as an ongoing effort to reduce that very same use of carbon fuel. In a short term capacity, carbon fuels and combustion engines have transformed technology and the way of life for an entire civilization, yet, the use of the technology without restraint has enabled negativeconsequences to arise. However, the society are more concerned in the short time benefit and profit of carbon fuels which serves to encourage the use of the carbon fuels, yet the long term price in terms of negative environment impact, global warming, air quality deterioration, acid rain and loss of wildlife and natural resources becomes consequential. Research studies prove that social dilemma utilizes experimental designs (Sonderskov 2011). These researches, also suggests a positive and direct inter relationship between trust and cooperation. In other words, protecting the environments is a good measure of reducing social dilemma. There are important considerations that should not be ignored in dealing with environmental issues. Such as strength of ties that are found in cultural groups. Similarly, researchers from across the globe have devoted considerable effort to understanding how to generate cooperative behaviour amongst individuals of different cultures. 2. Analysis Social issues cross boundaries to impact every science and branch of study (Sagiv et al., 2011). With this recognition, there are wide ranges of theories that have the potential to apply to this social trap/dilemma of employing carbon fuels in day to day activities. Leading among many researchers is the economic game theory, or expected utility theory (McCarter et al., 2011). This approach argues that any person is a rational actor that is solely motivated to make the most of their personal positions, or utility in terms of a person’s economic self-interest. In this instance, the short term gains of employing polluting technology are seemingly insignificant in the face of day to day travel needs (Balleiet et al., 2013). With a willful form of defection, there is the sense of putting off the payment for future generations, leaving many of the population that seeks a cooperative solution with little recourse. According to the Game theory (structural solutions), there is much more likely for socially non-cooperative outcome, simply due to the ease of use and social acceptance, despite the documented negative instances related to the collection and consumption of these resources. Furthermore, many social dilemmas evoke and triggers conflict amongst moral values, making the correct choice less clear to decipher (Banks, 2006).Banks has implied how decision making about another’s welfare can frequently involve issues which are both personal and painful, thus judgements will need to be made which are ethical and promote human welfare (Banks, 2012). In knowledge of this, it is crucialto have proper justification for actions and in-actions.A second relevant theory of Utilitarianism has been developed by Jeremy Bentham (1748-1832): ‘Utilitarianism incorporates how actions have consequences, which should balance advantages and disadvantages, relatively within a certain course of action,’ (Parrott 2010, p. 54). When putting this principal into action it is acceptable for one person to suffer, if this translates to a greater number of people being happy. Two existing principles pertain to the theory of utilitarianism, and these arejustice and utility. Understanding the principle of justice can be captured in respect for equality and fairness, everyone’s happiness should be considered with the same weight. Utility as a principal infers the greatest good for everyone. However, both of these principlescan clash if the minority of people are unhappy. Beauchamp and Childress (2001) have outlined the principal ofjustice: which accounts for distribution of fair benefits, risks and costs; this encapsulates the notion that similar cases should be treated similarly.In a clinical role it is regarded as being within the job role to effectively ‘assess the whole situation, while workingfor outcomes while considering everyone’s best interests’ (Banks2012). Yet, each individual in the society has the option to disagree, and therefore defect from the effort, weakening the end results. An alternative complimentary approach is Virtue ethics and the theory of this principal investigates individual character. A persons ‘virtue ethics’ are thought to be guided and developed through their personal beliefs, and this process is said to determine overall character. As an approach Virtue ethics are carried out ‘according to which the basic judgments in ethics are judgments about character’ (Statman, 1997, p. 7).This argument indicates that a person could be co-operative by appealing to their better nature, rather than depending on the satisfaction of their immediate desires. It is recognised that issues of an ethical nature will often be embedded in personal responsibility or relationships. Linking the fight for a long term, environmentally balanced and healthy society with the need to provide a better future for the next generations, there is evidence that substantial progress can be made for the co-operative efforts (McCarter et al., 2011). The c ooperative effort will go a long way to create development and employment for the future generation. However, people will begin to see the advantage of being cooperative within the society. People with selfish interest will have a rethink of there actions. A further area of social science that applies to this case is referred to as Radical often recognized as ‘critical’ or ‘activist’ work (McCarter et al., 2011). Within this radical position the viewpoint taken is of a transformational approach, where concerns are placed on the transformation of society as this will benefit those who are most oppressed, or those suffering in adverse environmental conditions, in comparison to focusing on the individual profit, or day to day consumers (Hill, 2010). In addition, McIntyre (1982) as cited in Payne (2004) determined radical approaches and criticisms being that; traditionally, social work can lower complex social problems and turn them into individual psychological ones, while potentially cutting off service users from contact toothers who have similar problems.Yet, in in the case of pollution and using offered technology seems to translate to creating isolation between workers and those who need the service. Recent studies concerning environmental protection, results to timely and positive outcomes. They however ignore various factors or elements that influence the trust cooperation relationship that was ealier mentioned such as the strength of cultural ties that defines various cultural groups. 3. Reducing Defection Among the many possible solutions to decreasing defections and increasing possible cooperation is the option of motivational solutions (Khachatryan et al., 2013). Providing opportunities for mutual gain, both in the short and long term, creates an incentive for long term, effective cooperation and progress. There components of a must be assessed in order to create a reduced or improved environment (McCarter et al., 2011): Individualism or the presence of the tendency for a person to act selfishly Competition or the capacity to measure outcomes relative to others The opportunity for cooperation In this case is seems possible to incorporate all three elements into an effective anti-defection strategy. Emphasizing the positive aspects of using alternative fuels has the potential to inspire the individual to work outside the acceptable social net by not using fossil fuels. Furthermore, the creation of a competitive form of reporting would serve to build a measureable means for people to assess or examine their own efforts, as well as that of others. The first two are pro-self-approaches while the third is considered a prosocial orientation (Chen et al., 2012). Prosocial and pro-self-persons react differently when faced with a similar situation, making the need to find a solution that can bridge the gap between them critical. Prosocial views often concern themselves with the moral implications, thereby seek out cooperation. This can be seen in this context as the drive to harvest less from a common resource, thereby reducing overall dependency and negative consequences. Strategic solutions also have the potential to increase cooperation and reduce defections in the social dilemma of carbon fuel pollution (Ballet et al., 2013). This is an approach that uses interactions to create an environment of cooperation as the society uses a Tit for tat strategy. This approach seems to be present in the current discourse about carbon pollution with many consumers making a cooperative move, while at the same moment mirroring decisions of the partner. TFT applies to this dilemma in that it is a real-world strategy that has a proven record of success, thereby inciting many consumers to take part in the effort. These forms of structural changes alter the game by modifying the social dilemma or removing the issue completely. In this case a reduction in consumption has the potential to move on completely from the carbon fuel based system. Furthermore, research on conservation repeatedly illustrates that incentives are effective in decreasing consumption of resources as well as the adoption of renewable resources (Chen et al., 2012). Many case studies illustrate that cooperation is based on various factors, including the ability to monitor the situation in order to punish defectors leading to an external structure that opts to cooperate and self-organise with the inherent ability to communicate and share in order to effectively resolve social dilemmas. Cooperation and trust. According to Yamagishi and Cook 1993, trust can enhance or promote cooperation among individuals based on these, high trusters reciprocate others anticipated cooperation. (Granovetter 1992, De Cremer and Stouten 2003). These theories help to pass the message of cooperation among individuals thereby causing them to understand the dangers of social dilemma and how to avoid or reduce its effects in the society. Further research work has proved that trust levels are to be lower in a collective environment compared with that of individual cultures. According to Yamagishi theories, interregional trust difference applies in the US. Scholars suggest that comparing with the non-south, southern states are mostly characterized by a collectivist social relations (Reed 1974, 1983: Cohen et al. 1999). Various family ties are mostly paramount and a high lebel of poverty, strong regional identification and fundamentalist ethnic believes further unites ties to families. 4. Conclusion In conclusion, when evaluating the strengths the social dilemma of using carbon fuels, the need of the day to day consumer must be considered in the light of long term cost. Using a cooperative approach that serves to provide incentives and alternatives to possible defectors serves to enhance the underlying effort and add impact to the arguments that desire cooperation. Overall, it is certain that the core of the burden translates to effective planning while accounting for the present situation. With many possible solutions, this study has illustrated that following a radical approach could lead to empowerment of the service user, enable individuals to overcome social stigma attached to the pollution issue as educate them with skills needed to be independent in future. Creating a platform to educate and enlighten them will enhance their knowledge, skills and give them the idea of how to avoid or manage the effects of social dilemma in their society. In the end, in order to encourage cooperation there needs to be a viable alternative to be put in place that makes sense to individuals or the society at large on a day to day basis as well as being affordable to the common person. An inadequate well comprehensive strategy will only encourage those that resist change to depend on the technology of the past in order to face the challenges of the future. In addition, other solutions to this social dilemma require a full cooperation of the individuals to forgo their individual gain which will also be good for the benefit of the group. Other ways to deal with a social dilemma includes: environmental protection, media publicity such as TV and audio broadcasting, surveys and voting. Finally, there are several different methods of social dilemma, each involving different kinds of cooperation and approach e.g. one-time investment, prolonged investment and payoffs one-time benefit or loss, sustaining of a common resource pool. 5. References Balliet, D., Ferris, D. (2013). Ostracism and Prosocial behavior: A social dilemma perspective. Organizational Behavior And Human Decision Processes,120(2), 298-308. doi:10.1016/j.obhdp.2012.04.004 Banks, S. Gallagher, A. (2009). Ethics in professional life: virtues for health and social care. Basingstoke, Hampshire: Palgrave Macmillan. Banks, S. (2012). Ethics and Values in Social Work. (fourth edition). Basingstoke New York: Palgrave Macmillan. Beauchamp, T. L., Childress, J. F. (2001).Principles of biomedical ethics. Oxford university press. Beckett, C. (2007). The reality principle: Realism as an ethical obligation. Ethics and Social Welfare, 1(3), 269-281. Beckett, C. (2012). Values and ethics in social work. Sage. Chen, X., Szolnoki, A., Perc, M. (2012). Risk-driven migration and the collective-risk social dilemma. Physical Review E,86(3). doi:10.1103/physreve.86.036101 Clifford, D., Burke, B. (2008).Anti-oppressive ethics and values in social work. Palgrave Macmillan. Darwall, S. (1995). The British Moralists and the InternalOught: 1640-1740. Cambridge University Press. Dolgoff, R., Loewenberg, F. M., Harrington, D. (2009). Ethical issues for social work practice. Derlega, V., Grzelak, J. (1982).Cooperation and helping behavior. New York: Academic Press. Hill, L. (2010). Radical indecision: Barthes, Blanchot, Derrida, and the future of criticism. Johnson, R. (2008). Kants moral philosophy. Khachatryan, H., Joireman, J., Casavant, K. (2013). Relating values and consideration of future and immediate consequences to consumer preference for biofuels: A three-dimensional social dilemma analysis.Journal Of Environmental Psychology,34, 97-108. doi:10.1016/j.jenvp.2013.01.001 McCarter, M., Mahoney, J., Northcraft, G. (2011). TESTING THE WATERS: USING COLLECTIVE REAL OPTIONS TO MANAGE THE SOCIAL DILEMMA OF STRATEGIC ALLIANCES.Academy Of Management Review,36(4), 621-640. doi:10.5465/amr.2011.65554629 Parrott, L. (2010). Values and ethics in social work practice. SAGE. Payne, G., Payne, J. (2004).Key concepts in social research. Sage. Saleebey, D. (1996). The strengths perspective in social work practice: Extensions and cautions. Social work, 41(3), 296-305. Statman, D. (1997). Virtue ethics. Edinburgh: Edinburgh University Press. Sagiv, L., Sverdlik, N., Schwarz, N. (2011). To compete or to cooperate? Values impact on perception and action in social dilemma games.Eur. J. Soc. Psychol.,41(1), 64-77. doi:10.1002/ejsp.729 Thompson, N. (2007). Power and empowerment.Russell House Pub. Wilson, K. (2008). Social work: An introduction to contemporary practice. Pearson Education. Wilson, K., Ruch, G., Lymbery, M., Cooper, A. (2008).Social work. Essex: Pearson. 1

Treatment of Women in Homers Odyssey :: Homer Odyssey womody

The Treatment of Women in Homer's Odyssey Judged by modern Western standards, the treatment of women by men in Homer's Odyssey can be characterized as sexist. Women in Homer's Odyssey are judged mainly by their looks. If important men and gods consider a woman beautiful, or if her son or husband is a hero or has an important position such as king, the woman is successful. The way women in The Odyssey are treated is based on appearance, the things men want from them, and whether the woman has any power over men. During Odysseus' journey to the underworld he sees many different types of women. We hear about their beauty, their important sons, or their affairs with gods. We hear nothing about these women's accomplishments in their lifetime. Odysseus tells how Antiope could "boast a god for a lover,"(193) as could Tyro and many other women. Epikaste was called "that prize"(195) her own son unwittingly married. Some women are known for the deeds of their sons or husbands, but never for a heroic deed of their own, their personalities, and what they do themselves. It seems the only accomplishment women could achieve was being beautiful. Theseus "had no joy of"(195) the princess Ariadne because she died before this was possible. Homer makes it sound as if Ariadne's life was useless because she did not give Theseus pleasure. The only woman we hear of for a different reason is Klymene, and we only hear of her because she "betrayed her lord for gold."(195) This is the only time we hear of a woman for something she did, and once we do, it is a negative remark. Penelope, Odysseus' queen, is paid attention to only because of her position. Because she has a kingdom, she has suitors crowding around her day and night. Being a woman, Penelope has no control over what the suitors do and cannot get rid of them. The suitors want her wealth and her kingdom. They do not respect her enough to stop feeding on Odysseus' wealth; they feel she owes them something because she won't marry one of them. One of the suitors, Antinoos, tells Telemakhos "...but you should know the suitors are not to blame- it is your own incomparably cunning mother."(21) Even Telemakhos doesn't respect his mother as he should. When the song of a minstrel makes her sad and Penelope requests him to stop playing, Telemakhos interrupts and says to her, "Mother, why do you grudge our own dear minstrel joy of song, wherever his thought may lead.

Global Communication :: International Relations Global Essays Papers

Global Communication In chapter 14 on his book Global Communication in the twenty-first century, Stevenson focuses on the topic of persuasive communication. He presents a brief analysis of propaganda, or using his term, public diplomacy, making reference to the United States Information Agency (USIA). He also speaks about advertising highlighting that international advertising is increasing. Stevenson refers that the new global communications systems are efficient tools for governments and economics sectors to reach and influence public opinion, I suppose that it is understood that always communications systems have been efficient to influence people. It is much what scholars have writing about persuasive communication and it is much what we have read about this. Stevenson just presents a compact information with different examples which permit illustrated the topic. In the formation of stereotypes, influence in the self-identity and the role of the media in this process, an example comes to my mind. The refuse of the â€Å"stigma† of being Indians, commonly seen in many countries of Latin America. At this respect, Carrasco in a study about Indians migration in Ecuador points out that they â€Å"change their clothes in the bus terminal bathroom in Riobamba, in order to arrive in Guayaquil without seeming Indians.... They return talking like costeà ±os, and some refuse to speak Quechua even in the local community† (Carrasco, 105). Obviously, in this case, this comportment not only responds to an impact of the media over this people, in fact, many of them do not have a direct relation with media. Other factors like history, socio-economic relations, believes and culture are probably much more important than the portrayal of the Indians in the media, nonetheless, it is important to mention how media contribute. We could allege Mexican good selling TV novelas or soap operas, with large acceptancing among audience in Ecuador and other Latin American countries, Indians roles here are poor and with a lack of values. Probably a better example is a disgusting but popular series called â€Å"La India Maria†, where the protagonist is a dumb, dirty and poor Indian woman. The latter produced by â€Å"Televisa† in Mexico. In relation with this program and attending critics from some sectors of the audience, Televisa president, Emilio Azcarraga, said â€Å"to educate is a task of the government and not of Televisa†. Personally I think that for good or bad, nobody has influenced the formation (or disformation) of today Mexican minds as Televisa and Azcarraga family.

The Laser Essay -- essays research papers

The Laser Before we can learn about the laser we need to know a little bit about light (since that is what a laser is made of). Light from our sun, or from an electric bulb, is called white light. It is really a mixture of all the different colours of light. The colours range from violet, indigo, and blue, to green, yellow, orange, and red. These make up the visible part of the electromagnetic spectrum. Light is made up of particles, called PHOTONS, which travel in waves. The difference in the colour depends on the wavelength of the light. Violet light has the shortest wavelength while red has the longest. There are other parts of the electromagnetic spectrum which includes infra-red, radar, television radio and micro- waves (past red on the spectrum), and on the other end of the spectrum are the other invisible radiations, ultra- violet, X rays, micro waves and gamma rays. The wavelength of the light is important to the subject of the laser. A laser is made up of COHERENT light, a special kind of light in which the wavelengths of the light are all the same length, and the crests of these waves are all lined up, or in PHASE. The word Laser is an acronym for Light Amplification by Stimulated Emission of Radiation. What does that mean? Basically a laser is a device which produces and then amplifies light waves and concentrates them into an intense penetrating beam. The principles of the laser (and it's cousin the maser) were established long before these devices were succes...

Paraphrasing the Poem entitled “My Last Dutchess” Essay

Look into the wall so that you may see the last of my beloved woman with glee Wondering why upon looking at it comes alive for it is made intensively out of love. Everyday the painter worked expansively as he watched my woman to a pause. Asking for the painter to take a look at my girl and create a painting of her. On the painter’s face, I can see that he is mesmerized by her. I believe in the capacity of the painter – a well known artist. In my eyes I picture you so differently and other would say, If it is her true beauty and I reply, it is. So other now always looks unto her face. Not only had I told the painter that made the woman blushed. I remember after she was painted, she made a wonderful look and say â€Å"Thank you.† It is her smile – the smile that nurtures my being since then until now. But the vestige is her daughter – my daughter. I need to start all over again for it was the destiny of life. Recollecting the surroundings as what the painter created in my woman’s background, Her beauty cast me away, like an â€Å"Innsbruck in bronze† – for me. Reference Browning, R. (1842). My Last Dutchess. Retrieved 26 March 2008. http://wps.prenhall.com/wps/media/objects/680/696357/student_library/pdf/browning.pdf

Magwitch’s feelings about dying

I am personnel casualty to break.Going to endure I am.I am to back up going.Five flittering little words, whirling pad and round my head. Death. The Grim Reaper, Lucifer, the Great Crow, the inexorable Cat, Anubis, the Pale Horseman. Humanitys greatest mystery, oldest fear, the Hourglass we all provide to run away from, finally to be unmasked I am no hourlong afraid.Suddenly, at that place is so much I fatality to say, so much I want to do, but in my sharp rush of adrenaline I am confined to these four walls, this hard, rough mattress, look fixed on the blank, white ceiling. I want to move, say whatsoeverthing, let the area accredit that this is it, Im by means of, Im donebut thus again, who will care?It hits me what are we, dopey human beasts? Did we actually think we could snub the marionette strings that link us to Times fiddling hands? Is it possible, that we at a time believed we were prophylactic from the sharp edges of the Fates scissors? Surely we didnt, couldnt, once imagine that we would be prepared to die, that we would agnise when our ferry through Acheron would embark. No, surely non before you know it, the obolus is stuffed down your throat and Charons dark paddle begins to glide through the gloomy waters of the underworld.I repeat, I am non afraid, respectable bedevil by the mists of the Unknown that follow skunk the mantle. I can see it, un worryly little thing a most cut, black silk sheet, full of whispers and buzzing voices. Whos there? Can I touch it? Im going insane. No Magwitch, there is no curtain, theres just the blank white ceiling, need some sleep.I dont want to sleep I want to go I want to touch the curtain What does it feel like? It looks so soft too soft.Something isnt right. Its not beautiful anymore, in fact, as you get closer to it, you can see it really isnt silk, theyre dirty rags, intertwined in each others fetidnessI dont want to pull this curtain anymore, I dont like it. Pip line up back Come back and herald me of my daughter May I know more of her before I die that the mere fact that she is alive and the char of your dreams Pleasethe Lord wont be compassionate to me Pleasedont leave meI am not ready for this, but I let it happen anyways with one cobblers last sweeping action, the curtain engulfs me in its ocean of black.I am going to die.I am dead.

Fine Sediment Analysis and the Impacts of Fine Sediment Pollution in Brampton Arm of River Nene

All powerful field Sediment Analysis and the Impacts of book Sediment Pollution in Brampton outgrowth of River Nene entrancewayAll respectable accommodates ar recognized as the most common and important beginning of befoulment in the riverine system ( Robinson, 1973 ) . The sediment burdens delivered to body of streams starts from a design of upstream primary and secondary deposit beginnings, including genteel Fieldss and bank eating away ( Collinset Al.1997 ) . Erosion bits and sediment bring ar the built-in portion of aquatic systems that ferment the geomorphology, habitat distribution and piddle quality. The aquatic communities are at some(prenominal) rate extremely adapted and they are suimesa to get by with the natural baseline deposit inputs. Whereas, the healthy fresh water ecosystems besides guide the proper inputs of deposits into the system to keep the crustal plate strand and alimentary fluxes ( Collinset Al.1997 ) .At the planetary graduated table hang up solids concentrations in many rivers has increase dramatic completelyy in the recent old ages ( W onlying, 2006 ) . Existing reason suggests that natural deposit burdens harbour been well exceeded in many catchment countries in the UK, strangely since World struggle II ( Evans, 2006 ) . The deposit lading into the rivers and channels may be due to some natural procedure and some are due to anthropogenic activities. The anthropogenetic activities which are majorly involved in the sediment defilement of the rivers are plus in the countries of cultivatable cultivation, pickings to the greater countries of bare and exposed scandals susceptible to erodings by winter rainf tot tot solelyyy ( Greig,et Al.2005 ) mechanized farm patterns which confederation the dirt increases overflow and dirt eroding ( McMellinet Al.2002 Bilotta,et Al.2007 ) Intensification of factory farm patterns by the usage of multiple cropping on cultivable land technique ( Heanetet al. ,2001 ) an d increased bank eroding due to the loss of natural hydrology.Excessive completely near deposits in suspension or deposited suffer employ negative impacts upon all the life phases of fish, peculiarly salmanid in many parts of United state ( Collins and Walling, 2007 Collinset al. ,2008 ) . The impacts upon the ecosystems w spastic depend on several(prenominal) cardinal factors like the concentration of all right deposits in the suspension the just continuation of exposure to the deposits and the chemical be of the sediment atom size ( Bilotta and Brazier, 2008 ) . These all factors loafer do the finding of the impacts of fine hang atoms on the vegetations and zoologies of the river and flow.Effectss of Higher Fine Sediment table of satesthe relationship between the mellowed mulct hang deposits on fish varies mostly, as it depends upon the life phase, cut short of twelvemonth, size of the fish, and the composing of the all right deposits and availability of off-c hannel property ground ( Bashet al. ,2001 ) . The exposure magnitude and the continuance and the frequence of exposures ( Servizi and Martens, 1992 ) are otherwise countries of concern. For illustration, in review of the published literature the threshold degrees of the mulct hang deposits are based on the dose-response experiments which examines the impaired emergence, minify eating and mortality, i.e. 27-80,000 mh/l for Mollusca and 4-330,000mg/l for sundry(a) fish species ( Berryet Al.2003 ) . These scopes of the badness of consequence of SS concentration are map of associated stressors which includes atom size, species life, phase of life, temperature, the presence of real deposit associated contaminations and the sediment burden continuance ( Swietliket al. ,2003 ) . overdue to the complex nature of the interaction of such stressors, it is incredible that a comprehensive list of genus-based critical hang up deposit concentration marks nooky be developed in the short term ( USEPA, 2003 ) .The high content of the finer hang up can besides ensue in the decreased reproduction and the growing of the fish through the debasement of engendering home grounds and surrounding eggs and yolk-sac Fry. For illustration pink-orangeid eggs requires snowy and good oxygenated environment during the embryologic development phase, so eggs are laid in leaky modest rock beds with interstitial pore infinites which kick the transition of oxygenated H2O, exuberant all right deposits in the H2O can choke off these interstitial pores, blockading the circulation of the fresh oxygenated H2O, which may cut downwardly the egg endurance ( Carling, 1984 Mageeet al. ,1996 ) .Furthermore, other personal effects of the higher(prenominal) all right deposit contents in the river current on the fish biology includes gill irritation/traumas, tumours and gill flaring ( Berg, 1982 Schleiger, 2000 ) addition in the plasma glucose in their blood systems ( Servizi and Martens , 1987 ) cut kill the migrating population of fish ( Newcombe and Macdonald, 1991 ) , the turning away chemical reaction of the fish compels them to travel off from the acres of higher befoulment ( Sigleret al. ,1984 Bashet al. ,2001 ) all right deposits exerts an of import operate on on the transportation and destiny of a wide scope of agricultural and industrial contamination ( Warrenet al. ,2003 ) , so the deposits can act as vectors for the transportation of the pollutants in the H2O organic structures, many of the pollutants which are transferred by the all right deposits have abilities to poison the H2O system, and do it unsuitable for the aquatic life to weather ( Nealet al. ,1999 )The in a higher place sermon can be nerve centermarized by stating that the high concentration of the mulct suspended deposits can negatively impact the fish population by cut downing 1 ) the diverseness of erogenous species, 2 ) boilersuit population copiousness, 3 ) the simile of t he omnivores within the overall population. All these factors can hold impacts even at sub deadly concentrations of the mulct suspended solids, cumulatively cut downing the resilience of fish species and hence their opposition to environmental emphasiss including other signifiers of the H2O pollution, marauders, disease and over development.The cause and effects of biological and chemical debasement are good documented ( Fozzard, 1994 ) . Soulsby et Al. ( 2001 ) carried a prelimary survey on the engendering home ground utilized by Atlantic Salmon ( Salmon Alar ) and Sea Trout ( Salmo trutta ) . The high contents of the suspended mulct deposits in the oppress rocks provide cheques on the pink-orange productions in the low-land watercourse ( Sear, 1993 brogue and Soulsby, 1996 Acornely and Sear, 1998 ) . The addition in the all right deposits in fresh water ensuing from the anthropogenetic activities and inordinate urban development is the possible stressor for fish and indeed ma y do population diminution. Additionally it can be said that the turbid H2O and to a great extent silted bed deposits can lay the watercourse home ground for un connected immature chromaticids in affected watercourses ( Lisle and Lewis, 1992 ) .The UK steps for the mulct suspended deposits were set up by the EU fresh water Fish Directive ( FFD ) . The FFD defined some bounds for the all right deposits in the fresh water i.e. the suspended deposits should non pass on the average one-year protect of 25 mg/l ( EU, FFD ) . This was the lone criterion guideline which should be achieved where possible. No imperative criterions ( the criterions which mustiness be met ) were in being for the all right deposits in the UK ( S & A T instruct Paper ) .A assortment of sediment scrap size fractions have been considered by the environmental directors and inquiry workers in their attempts to place aquatic impacts in foregone. in that respect is immense figure of documents published in past that gave different criterions of the all right deposit content in the aquatic systems, some of them are mentioned infra After the amendment of the British Columbia Water fictional character Guidelines for turbidness, suspended and benthal deposits, the new guidelines recommended that streambed composing at Salmonid engendering sites should non transcend 10 % of & lt 2mm, 19 % of & lt 3mm, and 25 % of & lt 6.35mm ( Caux et al. , 1997 ) McNeil and Ahnell ( 1964 ) , they suggested that an addition in sediment volume of atoms slight than 0.833 millimeter would ensue in both decreased permeableness and generative success Whereas, harmonizing to Chapman ( 1988 ) silver salmon and buddy salmon endurance was reciprocally relation to increase in particle size slight than 3.3 millimeter. Furthermore, he besides reported that any per centum of 6-12 millimeter atoms above 15 % or of atoms less than 6mm above 25 % reduces the opportunities of endurance of salmon eggs.Reasonin g the above treatment, irrespective of the specific atom size of the deposits, it is quick evident that an superfluity of all right metric grain deposit has possible to negative impacts on the biodiversity of the aquatic ecosystems. It has already been discussed that gargantuan figure or surplus of all right deposits would impair the reproduction demeanor of the fish and other life signifiers in aquatic ecosystems.Purposes of give birth surveythe chief purpose of the perplex survey is to pop off out the all right deposit content of the Brampton Arm of the River Nene, and to compare the all right deposits in the watercourse with the above literature. The criterions proposed by Caux et Al. ( 1997 ) , would be used as mention for this survey. Furthermore, on the footing of the consequences of the experiment, we would hold a clear depict of the all right deposit contents of the river watercourse chthonian survey, to pull a determination whether the all right deposits would im pact the fish biodiversity in the river watercourse or non.MethodsThe method employed for the aggregation of the all right river bed deposits was simple Mac Neil have technique. Three pails of the Mac Neil savors were collected at the site. The experiments were dehydrated and so sieved through the BS criterion screens in research lab to hold the clear kitchen range of the sediment contents of the subsurface river bed. For the surface grain size appraisal, Wolman technique was used to catch an regard for the surface grain size residuals.Consequencesthe consequences are committed as graphs in annexures of this study. The analysis of the consequences which are attached asGraph 1shows that the riffle archetype of the Bramptom arm of the river Nene was ill sieve the deposits were flaxen kinsperson crushed rock. It had big sum of class crushed rock and low measurement of the unfeignedly all right sand. The statistics of the sample are attached asTable 1in the annexures of thi s study. The measure of the really all right sand is below 2 % , whereas, it had big proportion of the medium crushed rock at present in it. The analysis of the ripple sample shows that the part of the river watercourse had really low all right deposits in it, which would impact the biodiversity and the fishing home grounds and move community in the river.TheGraph 2,attached as an annexure, shows the consequences of the analysis of the second sample which was attained at the Pool/ alternate Glide subdivision of the river watercourse. Again the sample was ill sorted and in that location was a loss of 1.2 % of the sample during the sieving operation. The sample showed the belongingss of sand crushed rock. There was a big proportion of the crushed rock nowadays in the sample, whereas, the sand is merely approximately 25 % . Further grain size distribution shows that the sample contained all right sand of approximately 2.9 % , and the really all right sand is below 1 % . As the sampl e can be sort as flaxen Gravel, it had major proportion of class crushed rock atoms, whereas, the all right crushed rock is non in important per centums. TheTable 2attached as the annexure shows the sum-up of the sample which was analyzed. Uniting both the samples, the loss of weight down on sieving is 3.3 % . The comparative hapless sorting and the loss of weight of sample, has decidedly impacted the consequences of the analysis. The loss may be termed as general sieving mistakings and mistakes related to the human carelessness.Discussionson the footing of the consequences, certain decisions are drawn to acquire clearer image of the type of the river deposits present in the Brampton Arm of the river Nene. There was an overall loss of 3.3 % of the sample during the sieving operations. The mistake impacted the consequences of the analysis. Furthermore, the samples were ill sorted, which may be as a consequence of general human mistakes or deficient clip for screening operations. T he tabular arraies and Graphs have been attached with this study to back up the treatment which was carried out in the literature above.As there are no perfect empirical criterions visible(prenominal) by which we can compare the consequences of the experiment to happen out the measure of the all right deposits present in the river watercourse. For the interest of convenience, the criterions put frontward by British Columbia Water Quality Guidelines for turbidness, suspended and benthal deposits were used to compare the sum of all right deposits in the river watercourse. As mentioned above in literature part of the study, the all right deposits & lt 2mm should non transcend 10 % by proportion in the river watercourse. Sediments mensurating & lt 2mm if exceeds in the per centum proportion would hold hurtful impacts upon the fish home grounds and the other biodiversity nowadays in the river H2O.The overall consequences drawn from the experiments, and by graphs and tabular arraies, w e came to a decision that the entire per centum of the atoms and the deposits less than 2mm were 12.2 % . The per centum is rather higher than the criterions proposed by the British Columbia Water Quality Guidelines. The dirt fish life in the country under survey may be held responsible for the addition in the all right deposits in the river system. another(prenominal) ground behind this scenario may be that the country from where the Brampton arm of river Nene base on ballss had a big arable land around it, so any agricultural activity transporting out may be able contributes the all right deposit pollution in the river watercourse.